SEO That Works: Why It's the Backbone of Internet Growth In a digital-first world today, a company website is just the starting point. The real question is: can your potential customers find you online when searching for your product or service? That's where Search Engine Optimization (SEO) comes in. It's not simply being higher up on Google— it's about being noticed more, establishing credibility, and driving traffic into actual business outcomes. Whether you're starting out or growing, SEO is the most valuable investment you can make for sustained growth . What is SEO, Anyway ? Essentially, SEO is about making your website and content visible to search engines like Google so that they can show your business to individuals when they're actively seeking what you have. Excellent SEO, however, is more than just keywords. It's about understanding your people, answering their questions in content, and having your site easy to find an...